Conversion Rate Optimization (CRO)
You have been working really hard to get people to your website. You have been painstakingly reviewing your website, your competitors’ websites, updating content, sharing on social, buying PPC ads, optimizing your SEO Keywords in your content, and doing anything you can think of just to get people to get to your site. Traffic is…
Read MoreHow GDPR will affect your small US business?
I sent the following email to my clients a message to catch them up on some major changes coming on May 25th, 2018 to how data and privacy on the Internet is changing thanks to the European Union(EU) that will affect US businesses. I hope it is helpful for you as well. Over the past…
Read MoreWhat motivates a search engine to provide links to all the content on the Internet and not just paid ads?
The Search Engine Results Page(SERP) is the search engine’s equivalent of a recommendation from a trusted friend in real life. IRL, you may have a friend that works for one restaurant, but when they recommend another restaurant, you listen, because they are the expert in the field. Search Engines, like Google, work the same way.…
Read MoreHow to write for SEO in 2018
Are you still writing content for your website the same way you wrote it a few years ago? If you are, it is time to upgrade your understanding of writing for SEO in 2018. Let’s look at some Old School and New School SEO theories for 2018. Old School SEO: Keyword Stuffing 15 years ago,…
Read MoreMaking a splash in the market vs sustainable business
For most small businesses, creating traffic to their business is one of their highest priorities. Making a splash in the marketplace, going viral or just being seen is highly valued in their minds. After all, people need to know you exist to do business with you, right? Recently I had a conversation with Derek Palizay,…
Read MoreBasic SEO Elements
As a business owner, you know you want to be found on the first search engine results page (SERP). You have been trying hard to be found but it seems like you need some type of black magic to get to the top of the first page, right? Truth is, There are lots of factors…
Read MoreWhy is keyword research so important for SEO?
You’ve just received a bid for getting help with your SEO, and on the bid, you see something like “Keyword Research” or “Keyword Analysis”. In your mind, you are thinking, “I know what my keywords are. Why do we need to more keyword research, and why do we need to do it every month?” The…
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